Deal update automations run when a deal changes in your CRM. They help teams re-check deal quality, risk, and next steps when important deal fields or stages change.
#Purpose
Use deal update automations to review a deal after CRM updates, score qualification, prepare internal deal reviews, identify risks, or recommend changes to the sales plan.
#When it runs
The automation uses the On deal update trigger. Templates can also be limited to a specific stage transition when the automation should only run for one part of the pipeline.
#Common templates
- Deal update reviewer: Re-evaluates a deal after a CRM update and proposes adjustments.
- New deal triage: Scores fit, urgency, and authority when a new opportunity appears.
- Deal review prep brief: Builds the one-page narrative a rep needs for an internal deal review.
#Recommended setup
- Use stage-transition filters for automations that should only run when deals enter or leave a specific stage.
- Keep instructions explicit about the output: qualification score, risk review, leadership ask, or next action.
- Test with a real deal and update payload before activating the automation for all reps.