Every list column has a source and a value type. The source controls how Bigmind fills the column. The value type controls how the result is stored, displayed, filtered, and used by other columns.
#Column sources
| Source | Use it for |
|---|---|
| Field | Enter values manually or use a value supplied by a variable. |
| Formula | Combine values from the current row with formulas and variables. |
| CRM data | Look up standard or custom CRM objects and resolve related records such as contacts, deals, activities, signals, and custom-object associations. |
| Use AI | Generate a value from an AI prompt or a configured list agent. |
| Add enrichment | Run an action from a connected enrichment integration or an active custom tool. |
#Value types
| Type | Best for |
|---|---|
| Short text | Names, labels, short notes, and other single-line values. |
| Long text | Research, summaries, notes, and longer generated content. |
| Number | Counts, scores, percentages, and other numeric values. |
| Currency | Revenue, deal value, budgets, and monetary amounts. |
| Date and timezone | Dates, deadlines, local times, and scheduling context. |
| Checkbox | Yes/no states and workflow flags. |
| Email and URL | Validated contact details and clickable links. |
| Select and multi-select | Consistent categories, stages, segments, and tags. |
| Message | Generic messages, emails, calls, LinkedIn messages, and connection requests. |
| JSON | Structured objects or arrays returned by tools, formulas, CRM data, or AI. |
| User | Assign a list row to a Bigmind user. |
| Targetable Account | Identify the account represented by a row, normally by domain. |
| List Lookup | Find a matching account in another Bigmind list and bring selected values into the current row. |
| Targetable People | Store the people you may target, enrich their contact details, and expose them in the people view. |
#Configure and run a column
- Add a column from the column menu, or open Manage columns and select Add.
- Choose the source and value type.
- Map inputs from values, variables, or other columns when the source requires them.
- Optionally add run conditions or transform the output.
- Create the column, then run a cell, row, or column when you are ready.