Enrichment strategies for waterfall and rule-based people enrichment
Different lists need different provider order and fallback rules. Define the strategy once, reuse it everywhere.
Stop reconfiguring provider order on every List column
One list might waterfall Lusha → Cognism → ZoomInfo for emails. Another might only use ZoomInfo for enterprise accounts. Hard-coding that per column does not scale.
Enrichment strategies let admins define conditional rules, ordered provider actions (waterfall until a value is found), optional fallbacks, and post-step email validation — once under Settings, Enrichment providers, Enrichment strategies.
Reuse in Lists – Bind a strategy to any people enrichment field in a List column. Run enrichment on one person or batch-enrich the column.
Test before deploy – Use the built-in strategy tester with sample values before rolling out to a live list.
Learn more about enrichment strategies →