Advanced sales playbooks

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Codify your winning sales strategies


Introducing Advanced Sales Playbooks - transform your top performers' strategies into repeatable, scalable frameworks that your entire team can execute.

What you can create:
  • Conversation guides: Step-by-step scripts for different call types and scenarios
  • Objection handling: Proven responses to common customer concerns
  • Discovery frameworks: Structured questions to uncover pain points and opportunities
  • Closing sequences: Tested approaches for moving deals to the next stage

Smart automation:
  • Dynamic recommendations: AI suggests relevant playbook sections based on conversation context
  • Real-time coaching: Get prompted with next-best actions during live calls
  • Performance tracking: See which playbooks and techniques drive the best results
  • Team optimization: Identify which reps need support with specific playbook areas

Customization options:
  • Industry-specific: Tailor playbooks for different verticals and use cases
  • Deal stage mapping: Align playbook content with your specific sales process
  • Role-based access: Different playbooks for SDRs, AEs, and managers
  • Dynamic updates: Playbooks evolve based on what's working in real conversations

Team collaboration:
  • Sales managers can create and distribute proven frameworks
  • Top performers can share their winning approaches
  • Teams can collaborate on refining and improving strategies
  • New hires get instant access to institutional knowledge

Create your first playbook in Enablement → Sales Playbooks to start scaling your best practices.

Advanced sales playbooks visual