Concept trackers

featureanalyticsconcepts

Track what matters across all conversations


Introducing Concept Trackers - intelligent monitors that automatically detect and track important topics, keywords, and themes across all your customer interactions.

What you can track:
  • Competitor mentions: Get alerts when specific competitors are discussed
  • Product features: Monitor which features customers ask about most
  • Pain points: Track common customer challenges and frustrations
  • Buying signals: Detect procurement, budget, and timeline discussions

How it works:
  • Set up trackers for any concept, keyword, or phrase
  • AI automatically identifies mentions across all conversations
  • Get real-time notifications when tracked concepts appear
  • View trends and analytics for tracked concepts over time

Use cases:
  • Competitive intelligence: Know when and how competitors are being discussed
  • Product feedback: Understand which features drive the most interest
  • Market research: Track emerging trends in customer conversations
  • Risk management: Get early warnings about potential deal risks

Set up your first concept tracker in Analytics → Concept Trackers.

Concept trackers visual