Updates

Concept trackers

Introducing Concept Trackers - intelligent monitors that automatically detect and track important topics, keywords, and themes across all your customer interactions.

Dana Majid
Dana Majid
Concept trackers

Track what matters across all conversations


Introducing Concept Trackers - intelligent monitors that automatically detect and track important topics, keywords, and themes across all your customer interactions.

What you can track:
  • Competitor mentions: Get alerts when specific competitors are discussed
  • Product features: Monitor which features customers ask about most
  • Pain points: Track common customer challenges and frustrations
  • Buying signals: Detect procurement, budget, and timeline discussions

How it works:
  • Set up trackers for any concept, keyword, or phrase
  • AI automatically identifies mentions across all conversations
  • Get real-time notifications when tracked concepts appear
  • View trends and analytics for tracked concepts over time

Use cases:
  • Competitive intelligence: Know when and how competitors are being discussed
  • Product feedback: Understand which features drive the most interest
  • Market research: Track emerging trends in customer conversations
  • Risk management: Get early warnings about potential deal risks

Set up your first concept tracker in Analytics → Concept Trackers.