See exactly what drives your deals forward
Introducing enhanced Activity Attribution - advanced analytics that connect every sales action to deal outcomes, showing you exactly which activities move deals through your pipeline.
What gets tracked automatically:
- Meeting types: Discovery calls, demos, negotiations, and follow-ups
- Email sequences: Which messages get responses and move deals forward
- Content sharing: Documents, case studies, and materials that influence decisions
- Stakeholder engagement: Which contacts are most engaged and influential
Attribution insights:
- Revenue attribution: See which activities directly contribute to closed deals
- Velocity impact: Understand which actions accelerate deal progression
- Stage progression: Track what moves deals from one stage to the next
- Win/loss correlation: Identify patterns in successful vs. failed deals
Performance optimization:
- Activity scoring: Each action gets a performance score based on outcomes
- Timing analysis: Discover optimal timing for different sales activities
- Frequency recommendations: Find the right cadence for outreach and follow-ups
- Channel effectiveness: Compare performance across email, calls, and meetings
Team insights:
- Identify top performers' most effective activities
- Share winning patterns across the entire sales team
- Optimize coaching focus on high-impact activities
- Build data-driven sales playbooks based on proven activities
View your activity attribution dashboard in Analytics → Activity Attribution to optimize your sales approach.
