Improved activity attribution
Introducing enhanced Activity Attribution - advanced analytics that connect every sales action to deal outcomes, showing you exactly which activities move deals through your pipeline.
See exactly what drives your deals forward
Introducing enhanced Activity Attribution - advanced analytics that connect every sales action to deal outcomes, showing you exactly which activities move deals through your pipeline.
What gets tracked automatically:
- Meeting types: Discovery calls, demos, negotiations, and follow-ups
- Email sequences: Which messages get responses and move deals forward
- Content sharing: Documents, case studies, and materials that influence decisions
- Stakeholder engagement: Which contacts are most engaged and influential
Attribution insights:
- Revenue attribution: See which activities directly contribute to closed deals
- Velocity impact: Understand which actions accelerate deal progression
- Stage progression: Track what moves deals from one stage to the next
- Win/loss correlation: Identify patterns in successful vs. failed deals
Performance optimization:
- Activity scoring: Each action gets a performance score based on outcomes
- Timing analysis: Discover optimal timing for different sales activities
- Frequency recommendations: Find the right cadence for outreach and follow-ups
- Channel effectiveness: Compare performance across email, calls, and meetings
Team insights:
- Identify top performers' most effective activities
- Share winning patterns across the entire sales team
- Optimize coaching focus on high-impact activities
- Build data-driven sales playbooks based on proven activities
View your activity attribution dashboard in Analytics → Activity Attribution to optimize your sales approach.